For Every Child
Year
2024
Client
Australian Education Union
Service
Branding, Campaign, Website
A national campaign to get every Australian public school funded to the standard it is owed.
© For Every Child
Challenge
The Schooling Resource Standard is the funding a school needs to give its students what they require. Turning that number into something people would rally behind was the job.
Solution
We put teachers and children first rather than the policy, anchored by strong colour and a hands up logo mark for school funding, then carried it across brand, campaign and website.
Outcomes
More than 95,000 supporters, two states committed to 100% funding by 2025, and 70,000 petition signatures delivered to the Prime Minister.
Meet the Other You
Kitted