Central
Year
TBC
Client
Central
Service
Branding, Art Direction
A branding concept for Central, a Hong Kong inspired restaurant and basement dumpling bar in a moody subterranean space.
© Central
Challenge
Cantonese cooking done properly is fast, loud and theatrical, but the venue is a dark basement. The identity had to carry the energy of old world Hong Kong without fighting the room it lives in.
Solution
The wordmark is cut rather than drawn, letterforms chopped through as if by a cleaver, so the knife work of the kitchen lives in the type itself. Charcoal, orange and pale peach keep it modernist, with flat silhouettes and arched photo crops carrying the poster system.
Outcomes
Presented as one of several routes. The client took a different direction.
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