Sanctuary Greens

Brand Concept

Brand Concept

Year

TBC

Client

Sanctuary Greens

Service

Branding, Art Direction

A branding concept for Sanctuary Greens, drawn from the winding rivers, mangroves and coastal curves of Port Douglas.

© Sanctuary Greens

Challenge

The identity had to feel genuinely of Port Douglas rather than generically tropical, and suggest green outlooks and open space without leaning on the literal golf cues the name invites.

Solution

I took the forms from the landscape itself, the winding rivers, mangroves, palms and coastal curves that shape the region. The result reads as a personal sanctuary, somewhere to slow down, distinctly tropical but kept refined and understated.

Outcomes

Presented as one of several routes. The client took a different direction.