The Pet Pad
Year
TBC
Client
The Pet Pad
Service
Branding, Art Direction
A rebrand for The Pet Pad, a family-owned Newstead pet store, groomer and daycare, built around quiet luxury.
© The Pet Pad
Challenge
Two decades of growth, from a Brunswick Street boutique to a Newstead daycare and groomer, had left the brand behind. It needed to signal care and quality without the novelty most pet branding reaches for.
Solution
I took the identity toward quiet luxury. Calm, restrained and aesthetically true to Newstead, it treats pets the way the business already does, as family. The result reads as a considered local brand rather than a novelty pet shop.
Outcomes
Adopted as the new identity across the store, grooming studio and daycare.
Sanctuary Greens