Kin
Year
2022
Client
Kin
Service
Branding, Art Direction
A Teneriffe cafe rebuilding its identity after the pandemic, rebuilt around one flexible, adaptable mark.
© Kin
Challenge
Kin & Co needed to signal a genuine resurgence, not just reopen. The brand had to feel new enough to mark the change while keeping the community warmth locals already came for.
Solution
We dropped the Co and built the identity around going with the flow, a nod to the riverside site and to blending ingredients, flavours and people. The centrepiece is an abstract mark that adapts across cups, signage and social while staying unmistakably Kin.
Outcomes
Over 10,000 refreshed coffee cups in circulation, more than 10 distinct modular brand applications, and a BADC Bronze in Branding.
PaySim
MELT