Genara Works
Year
2026
Client
GenaraWorks
Service
Branding, Art Direction
An identity for GenaraWorks, the evidence-led commercialisation partner operating Australia’s Industry Biotechnology Centre.
© Genara Works
Challenge
GenaraWorks works in the gap between a technology proving itself and being adopted in the real world. That is abstract to brand, and the sector defaults to clinical science or generic progress imagery.
Solution
I built the system on Chladni figures, the patterns vibration forms when scattered particles resolve into visible order. They mirror what GenaraWorks does, revealing hidden structure in complex ecosystems, and I created a generator to produce them at scale.
Outcomes
Adopted as the live identity. The generator I built supplies the Chladni assets across the system, so the brand can produce new ones ongoing.
Brisbane Powerhouse