IBC
Year
2025
Client
FKG Group
Service
Branding, Art Direction
A branding concept for IBC, built on convergence, where science, nature and industry align over time.
© IBC
Challenge
Biotechnology sits between science, nature and industry, and most identities in the sector pick one and lose the others. It also had to feel like a steady foundation while standing for constant change.
Solution
The system is layered, drawing on striations in the natural world so the three strands read as aligning over time rather than competing. The palette comes from sunrise and sunset gradients, holding the warmth of possibility and the cool focus of intent.
Outcomes
A concept for the Industry Biotechnology Centre, the shared bioprocessing facility operated by GenaraWorks.
Central
Genara Works