Gifting Owl
Year
2023
Client
Gifting Owl
Service
Branding, Web Design
A booking and gifting platform for thousands of experiences worldwide, rebranded and rebuilt around a cleaner journey.
© Gifting Owl
Challenge
Browsing thousands of experiences, buying a voucher and booking a live date are three different jobs. The platform had to make them feel like one, and the brand had to earn trust at the point of purchase.
Solution
We built a fresh identity anchored by a heart-shaped barn owl face, for the joy of giving, cut with sharp lines for speed and reliability. The site pairs it with a browsing and checkout flow that carries live calendar booking without ever feeling heavy.
Outcomes
A 20% uplift in sales after relaunch, over 12,000 experiences live on the platform, and a BADC Finalist placing for UX Design.
Brisbane Powerhouse
PaySim