Queensland Ballet
Year
2024
Client
Queensland Ballet
Service
Art Direction, Design
Four years of print-ready season programs for Queensland Ballet, produced to a tight review cycle.
© Queensland Ballet
Challenge
Every program had to let the photography and the copy both hold their own, on a schedule with no slack in it, across four years and dozens of productions.
Solution
We removed the visible border between image and text so the two interplay rather than compete, and worked to a tight cycle of reviews and deadlines with the Queensland Ballet team to keep quality consistent across every issue.
Outcomes
48 programs designed, 624 pages produced and 50,000 copies printed.
Kitted