Seymour Group
Year
2026
Client
Seymour Group
Service
Branding, Art Direction
A branding concept for Seymour Group, a South East Queensland developer approaching its 50-year milestone.
© Seymour Group
Challenge
Fifty years of selective, quality-first development had outgrown the brand. It needed to carry the legacy forward without trading on nostalgia, and to stretch across residential, commercial, retail and industrial.
Solution
Lines carry the system, honouring the brand’s legacy while the application stays firmly modern. Used as structure rather than decoration, they hold residential, commercial, retail and industrial work together without flattening the differences between them.
Outcomes
An active project, still in development as the business approaches its 50-year milestone.
Sanctuary Greens